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What is multi-level marketing (MLM)?

Multi-level marketing (MLM) is a method of selling products directly to consumers using independent sales representatives.

How does MLM work?

Under the MLM model, distributors are not employees of the company. Instead, they’re individual business owners who recruit their own distributor networks to help them sell products. Multi-level marketing firms rely upon this extended network of independent distributors to generate revenue. To understand how MLM works, think of a pyramid.

Who is a distributor in a MLM?

All distributors in the hierarchy above a member's sponsor. The chain of command runs up to the Head of Sales. Upline distributors receive income on sales made by downline partners. The MLM is a legal marketing technique that aims to expand the market for its products and services.

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Risk warning: Digital asset trading is an emerging industry with bright prospects, but it also comes with huge risks as it is a new market. The risk is especially high in leveraged trading since leverage magnifies profits and amplifies risks at the same time. Please make sure you have a thorough understanding of the industry, the leveraged trading models, and the rules of trading before opening a position. Additionally, we strongly recommend that you identify your risk tolerance and only accept the risks you are willing to take. All trading involves risks, so you must be cautious when entering the market.

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